The life of a biker in 2 minutes. Honda, via Culturepub, offers us a summary of what a biker is. A film by DDB Paris. Video.
It's not easy to explain a passion, to transcribe what inevitably pushes us towards motorcycling. Adrenaline, freedom, power... the motorcycle is a set of things, a compendium of happiness playing the role of a magnet. As Alfred de Musset said, “what does the bottle matter, as long as one is drunk“, the motorcycle is combined in several modes ranging from roadster to sports, including legendary machines, customs and other road bikes... the important thing is to be a biker.
DDB Paris offers us a video that is certainly subjective but so true. There she is.
With this spot in subjective view, @HondaMotoFr places us behind the handlebars for a great moment of thrill! 🏍 🔥 A signed film @DDBParis. pic.twitter.com/gArPiwjXkN
— culturepub (@culturepub) June 5, 2020
