German car manufacturers are interested in motorcycles, to the point that the boss of the VAG Group (Volkswagen Audi) has offered Ducati, and that Mercedes AMG is a shareholder of MV Agusta. For the first global sporting event, the Superbowl, AMG invited a few bikers to its advertising spot.
If the Superbowl is the No. 1 annual sporting event, with 114 million viewers last year, it is also the celebration of television advertising, with agencies presenting their best during the mid-term. time. A 30-second spot costs the advertiser between $5 and $5,5 million. It is such an event in the United States that, according to Prosper Insights and Analytics, 17,7% of adult viewers believe that the commercial is the most important part of the show. Totaling the ads broadcast during the match (not only at half-time), last year there were 62 spots, including 45 of 30 seconds and 17 of one minute. Advertising revenues were approximately $250 million.
Here is the AMG spot with Steppenwolf and Peter Fonda, all filmed by brothers Joel and Ethan Coen (Arizona Junior, Barton Fink, Fargo, etc.)
https://www.youtube.com/watch?v=BvHFM8c7cPM
And now, a more conventional, more European vision… and which takes more turns!
