On the occasion of International Women's Day, Wednesday March 8, the FIM released a documentary entitled "Women in Motorcycling".
Produced in collaboration with online broadcast specialists WebsEdge, the FIM Women in Motorcycling Commission (CFM) has teamed up with CanAm, BMW Motorrad and MUNER University for this very special project, with the aim of elevating the profile of women's motorcycling sport and to inspire the next generation of female motorcyclists.
Featuring interviews with iconic female competitors, the twenty-two minute film shares the inspiring stories of FIM world champions Laia Sanz, Iris Kramer et Kiara Fontanesi, as well as the road racing driver Andrea Coleman and hope Ran Yochay.
Celebrating women's motorcycling, Women in Motorcycling showcases three key areas of the motorcycle industry, from road to racing to engineering.
“As soon as you put on the helmet, your gender no longer matters”, explains Ran Yochay, nineteen years old, racing driver. “What matters is our love of the sport and the way we drive. If you’re good, you’re good – it doesn’t matter if you’re a man or a woman. »
Janika Judeika, director of the FIM “Women and motorcycling” commission: “The FIM is dedicated to making motorcycling an open, inclusive and caring environment for all. That's why the Women in Motorcycling Commission is continually looking for ways to showcase role models who can inspire more and more women to not only join our sport, but to thrive in it, whatever the path or path. discipline they choose. Joining forces with WebsEdge, BMW Motorrad, CanAm and MUNER University was a great opportunity to bring our message to a wider audience and show girls and women around the world that they are strong, capable, unstoppable and, above all, that they are supported by a community of extraordinary people! »
Stephen Horn, CEO of WebsEdge: “We are delighted to partner with the FIM to produce a film that explores the challenges and successes of women in the world of motorcycling. This is an innovative and unique perspective on women in the industry who have made a difference. As a company, we're passionate about promoting gender equality and breaking barriers, and we know that the most effective way to do this is to share knowledge and experiences through storytelling ".
Markus Schramm, director of BMW Motorrad: “Women are an integral part of the BMW Motorrad community. We have more and more women participating in track days and it is great that their interest in motorsport is increasing too. As BMW Motorrad, we support them with numerous activities. The FIM's commitment to supporting women in motorsport is fantastic and it is very important for us to be part of it. Our common goal is to get even more girls and women interested in motorcycling and racing and to help them enter the world of motorsport. We are excited about a future where more and more female drivers compete at different levels and in different disciplines. »
Francesco Leali, professor at MUNER and director of the advanced automotive engineering program: “MUNER promotes the value of diversity, with the conviction that being able to attract more and more talented young women is not only a question of equality, but also a requirement to improve the overall quality of the world of sports car. The collaboration with the FIM on the Women in Motorcycle project makes us proud and confident in a richer and fairer future.”
Martin Ethier, Can-Am marketing director: “Can-Am is extremely proud to once again be a corporate partner of International Female Ride Day for 2023 and to support this global movement. With the largest female presence of any powersports manufacturer and programs like Women of On-Road, Can-Am is committed to breaking down barriers and opening the road for everyone. We look forward to celebrating this extraordinary milestone and encouraging the next generation of women motorcyclists. »
