If the part reserved for motorcycles is reduced to nothing in the press houses, MotoGP can count on other assets to make its reigning world champion known, fabio quartararo, to the very general public.
Indeed, The Devil was the subject of the Big Monster Energy Summer Game » organized by Coca-Cola Europacific Partners France between July 1 and 31, 2022, in return for the purchase of a Monster Energy can in one of the participating Total, Total Access, TotalEnergies, Access and ELF brand stations.
By providing your contact details and spending 10 euros at the station concerned, including 2 cans of Monster, you had a chance to win one of the two Replica helmets or one of the 20 T-shirts featuring #20.
But where the operation was impressive, and therefore interests us, is that we literally had to pass between 7 terminals bearing the effigy of fabio quartararo to enter the motorway service stations concerned: impossible not to see it!
In these days of summer transhumance, how many people have discovered this name, and therefore this sport that fascinates us, perhaps unknown until then? Hundreds of thousands ? Millions? Regardless, in this unfavorable period for mechanical competitions, any notoriety among the general public is a good thing...
