MotoGP is gaining ground in the United States. Despite a presence that is still limited compared to other motor sports, the two-wheeled discipline is implementing an ambitious strategy to attract the American public.
MotoGP is at a pivotal time as efforts are made to increase its presence in USA, a crucial market for its future. Although Liberty Medium has not yet formalized a possible acquisition of MotoGP, the first initiatives show a clear orientation towards sustained growth, inspired in part by the dazzling success of the Formula 1 under the management of Liberty Medium.
Currently, MotoGP only has one annual event in the United States: the Grand Prix of the Americas, held at the Circuit of the Americas (COTA) in Texas. Unlike F1, which has managed to expand with spectacular events in Miami, Austin and Las Vegas, MotoGP faces specific challenges related to the rigorous safety standards for its circuits.
However, as pointed out Dan Rossomondo, MotoGP's Chief Commercial Officer, American expansion cannot be based solely on adding races. It will require a more nuanced strategy.
Rossomondo has identified several levers to attract more audiences in the United States without necessarily multiplying the number of races. First of all, strengthen visibility of sport by increasing awareness, particularly through accessible and engaging content. Rossomondo has already noticed a change in this regard: " Many people tell me they had never heard of MotoGP 12 months ago, but now they follow it »
Strategic development axes: a crucial season for MotoGP in 2025
Then you have to introduce immersive experiences for fans. Interaction between drivers and fans has been increased, particularly with off-track events. The Sprint racing format, added in 2023, also aims to capture a wider audience with a more intense and accessible pace.
Finally, it is desirable to collaborate with local partners. The addition of the American team TrackHouse Racing provided a local identity and increased interest in MotoGP in the United States.
The launch of the 2025 MotoGP season in Bangkok marks a global approach to the sport as a spectacle. Similar events could be considered in the United States to increase the popularity of MotoGP.
Although MotoGP is exploring other methods of growth, an expansion of events on American soil remains an ambition. To do so, some challenges will need to be overcome: circuit conformity, MotoGP safety standards requiring costly investments, limiting the choice of potential sites and create unique experiences. Like F1 with Las Vegas, MotoGP could consider spectacular Grand Prix in iconic locations to capture a new audience.
Dan Rossomondo comments: “ I was aware that it would be a challenge. It's up to my team and me to decide where and how to push, but it's clear that we can't just triple the number of races overnight. Our circuits require specific safety measures, so we will have to be creative…I feel, 100%, that we are making progress ».
Si Liberty Medium, the owner of Formula 1, were to decide to acquire MotoGP, it could accelerate these initiatives. Under his stewardship, F1 has transformed its image by focusing on greater digital interaction, series like Drive to Survive, and immersive events that attract millions of new fans. A similar approach could make MotoGP a major force in the U.S. market.
With ongoing initiatives and partnerships such as the one with TrackHouse, MotoGP aims to appeal to an increasingly receptive American audience. The 2025 season, marked by dramatic changes in the paddock and an ambitious launch at Bangkok, could become a springboard for the development of sport in USA.
Le MotoGP looks set to embrace a new era, where innovation, fan engagement and a focused strategy will play a key role in competing with other global series.
