Cadillac Formula 1 Team doesn't do things by halves. For the Miami Grand Prix, the American team unveiled a special livery designed as a true statement of identity. Blending patriotic references with a strategic image, Cadillac fully embraces its roots… and sends a clear message to the paddock.
Cadillac: a livery designed as a national symbol
For its first home race, the American team is banking on a strong and assertive identity.
From the first glance, the tone is set for F1 of Cadillac Revisited black and white, vibrant touches, and above all, a bold presence of American symbols. This single-seater for the Miami version is not just an aesthetic exercise; it's a statement.
The standout detail? A star motif integrated throughout the design, with a clear nod to the United States. Even the front spoiler is meticulously crafted to evoke the country's identity. At the rear, the message is even more explicit: the "USA" is proudly displayed in a tricolor scheme reimagined in a motorsport style.
Cadillac embraces its American storytelling
This livery is not a coincidence. It is part of a global strategy developed with its partner TWG AI, which supports the team in its positioning.
"This livery is consistent with our identity, with elegance and character."explain Cassidy Towriss.
"This is our first home race, it was essential to maintain our bearings while marking this moment. »
A speech that speaks volumes: Cadillac does not just want to exist in F1, but to embody a vision.
Miami, a strategic showcase for the team
The choice of the Miami Grand Prix is obviously not insignificant. It's THE American event of the season, a perfect platform to assert its image in front of fans… and sponsors. Even the drivers Cadillac, Sergio Pérez et Valtteri Bottas jwill open the game with special combinations, using the visual codes of this unique edition.
"This design is much more than a livery; it's a statement of ambition." », insists Drew Cukor. "It reflects our desire to innovate and push boundaries."
More than just a design, a message sent to F1
With this livery, Cadillac is not just seeking to be visually appealing. The objective is broader: to mark its territory in a Formula 1 in the midst of change.
With its controlled marketing and assertive identity, the American team is laying the foundations for its project. Miami then becomes much more than a race: a symbolic home launch.
A long time coming. This is what home looks like 🖤 pic.twitter.com/4n9Lraf2ne
— Cadillac Formula 1 Team (@Cadillac_F1) April 28, 2026